Marketing is the action a company takes to position itself in the marketplace. Marketing encompasses many diverse components including research and development, production, distribution, advertising, sales, and customer service. A marketing plan is the comprehensive, long term strategy a company adopts to achieve those objectives.

The objective of marketing is to position your company’s products and services first in a market category. When you’re first, you have no competition.

A marketing plan from The Creative Factory outlines step-by-step how you can position your company in a market category that is unique to the products and services you offer.

In today’s competitive marketplace, being the best is not enough. You also have to be smart. Marketing is a battle of perceptions, not products.